Enterprise Architecture is both a method and discipline, for describing (or modelling) a business from various perspectives and at various levels of detail – both strategic and operational.
All the other methods that will be covered here are intended to be used within this overall descriptive framework and approach.
Enterprise Architecture, as a discipline, shares some of the same language as other architectural disciplines. Enterprise Architects (or Designers) talk a lot about ‘blueprints’, ‘perspectives’, ‘views’ and ‘models’. As with buildings, we are as much concerned about the ‘setting’ of the organisation, as we are about the design of the organisation itself, i.e. the nature of the environment it operates within.
The business model (or ‘strategic architecture’) is the strategic view of the business – the value it is seeking to create; it’s target customers and the nature of the relationship with these customers; the delivery capabilities and resources required; and the cost and funding models for the business.
There are various business modelling techniques, all seeking to define and better understand the business or service that is being created, or changed.
In terms of an overall design framework, I would recommend Osterwalder’s Business Model Canvas. Below this, there is a host of other business modelling techniques available for looking at a particular aspect of the business model, e.g. business capabilities and markets.
The conceptual model is a high level visualisation of the business and how it will operate. Typically, it takes the form of a ‘rich picture view’ – a visual representation of the vision, business model and primary flows and activities; supported by a short narrative describing its key features. Here is a good example, produced by Dion Hinchcliffe, for the App Store:
The key thing about rich pictures is that they are unstructured forms of representation – they should take whatever form that best connects with those involved in the business modelling process.
They are particularly useful for those of us who’s preferred ‘representational system’ is visual – which is most of us. In creating a shared vision for the business, their effect can be very powerful.
The Operating Model is a model of how the business is currently being delivered (the ‘present state’), and how it will be delivered in the future – the ‘future state’, or Target Operating Model (also referred to as a ‘Target, or End State Architecture’, or ‘Blueprint’). It can cover a single service, multiple services, a single business area, or the business operation as a whole, including strategic partners and the extended enterprise. It is for you to define the ‘system of interest’.
The Operating Model is derived through a set of Perspectives and views; and the all important relationships between them. These Perspectives are typically grouped under Business and the IT design domains of Data, Application and Technology, referred to as BDAT.
The design process is driven from the Business domain and the IT domains act as enablers, i.e. as you design the Business domain, you pull enabling IT into this domain, seeking the optimum use of technology for your business.
The Business domain has a number of sub-domains. The primary ones are: Business Capabilities; Business Services; Customer Experience; Employee Experience; Business Processes; Business Objects; Policies; People (Organisation) and Location, but there can be others, e.g. you might choose to view the system from a Health and Safety, Security or a regulatory environment perspective. An important characteristic is that it is a 360 degrees view of the enterprise – outside-in and inside out.
The Operating Model is first developed as a high level design; and then taken forward through successive phases of logical, detailed and physical design and implementation.
The design process should never be considered as linear, rather it should be viewed as a non-linear process, based on concurrent and iterative development; and incremental delivery.
Taken over the whole life of a business or organisation, the design life-cycle should be viewed as a never ending process, of design, continuous improvement and redesign.
The ‘roadmap’ describes the temporal dimension (or perspective) of a business or service – how the business or service, by design, is intended to change over time.
There are many factors that can drive this aspect of the design, e.g.: planned changes in regulation; predicted changes in customer needs as the service is deployed; planned changes in other parts of the ‘system’; and constraints surrounding the deployment of the service itself. Anyone familiar with the Amazon business model will be aware of how important this aspect can be.
This temporal dimension is represented as a roadmap, or ‘time-line’. It is the roadmap that provides the link between design and the process of building and deploying a service into its operating environment.
Roadmaps typically consist of a visual representation of the timeline; with a supporting narrative covering its key features, including any external dependencies. This is then developed into a more detailed ‘Transition Architecture’. The end result is a current state and target state view, with a roadmap of how you are going to get from ‘A’ to ‘B’ and to all points in between.
In defining the enterprise architecture, the establishment of a set of Design Principles is an early, and very important step. They provide the guiding principles that will shape the nature of the organisation and how it will operate; and guide the design process thereafter.
Typically, there will be design principles that are strategic, relating to the business as a whole, and others that relate to more specific aspects of the business and individual design domains.
Design principles are particularly useful (if not essential) where the development and/or delivery of the service is highly distributed and/or incremental.
Below the design principles, you will often find more detailed guidance being produced, in terms of style guides and the like.
Designing and building anything from scratch is time consuming and costly. Few, if any businesses, are architecturally unique at every level of their design. There will always be elements that are common to other parts of the organisation, or available externally as re-usable components.
Enterprise Architecture uses ‘Patterns’ to capture architectural design ideas, as archetypal and reusable design elements. These can exist at all levels of design – conceptual, logical and physical. And you will find Patterns being used in all the design domains.
A Pattern needs to be truly a Pattern. Just because something already exists does not make it a pattern. It needs to be truly applicable/transferable into a different context, without the need for expensive modification, or by compromising other design elements. I have seen this error being made many times, e.g. with shared services and in the use of off-the-shelf IT applications.
Last Updated: 13/11/2016