Design4Services draws on a range of theory-based design concepts. This conceptual framework is very important, providing the bedrock for the practical methods and techniques that follow.
As concepts, their initial purpose is to help you to better understand your organisation and its setting. The intention is that on reading, the concepts change the way you think about your organisation – how it operates, the relationships and interactions between the various ‘parts’, and the questions you ask.
Now, some people struggle with the application of theory to business practice. They are dismissive, preferring to rely on their own opinion and experiences. But experience without theory is meaningless. It is the theory that provides the basis for learning – as well expressed by Deming’s wise words opposite.
First Published: 7/11/2011 Last Updated: 26/11/2024